People hate getting tricked. When was the last time somebody pulled a bait-and-switch trick on you? It didn't feel good right? It wasn't
exactly a happy experience. And the more these tricks are pulled, the more jaded consumers become. They are always thinking to themselves, “Well, that’s too good to be true. What is that other person getting out of it? How come this seems so smooth and quick?”
These are natural questions to ask, because if you've been tricked, defrauded, scammed, or otherwise mistreated by online sales pages in the past, you too would develop this kind of attitude.
It is an all too human and all-natural response. As the old saying goes, “Fool me once, shame on you. Fool me twice, shame on me.” This is why it is imperative for any responsible marketer who is truly interested in becoming successful, to be as transparent, sincere and authentic as possible.
Believe me, I’ve seen a lot of sales funnels on the internet. In fact, a lot of people would say that I’ve seen too much. And I can guarantee you that a lot of the failing sales funnels have one thing in common. They produce an incomplete picture.
This doesn't mean that you cannot position your product so it looks superior even to a product that is known as the category killer in your industry. This doesn't mean that you can't position the product that you're selling in such a way that it is under the best light possible. That's different from misrepresentation or lying.
An effective sales funnel must provide a clear picture, and it has to be complete. So you can't just show your product in a way where the only thing people could see is one dimension of the product.
Because once people buy your stuff, and they can see that they actually got taken in because they didn't see all the other dimensions of your product, how do you think they would feel?
Let’s put it this way, how would you feel if somebody did that to you? So what's important here is to give the control back to the consumer. When they see a complete picture of the product, and I'm talking about descriptions and reviews that basically point to all the dimensions of the product, both good and bad, they can see that you are a straight shooter. They can see that you are not hiding the ball.
This way, you give them the control, because now, they can still choose your product because they have all these information. Of course, there's got to be a lot of positioning here. You can't just say, “Well I have this computer, and it's kind of in the slow side, here, please buy it for me.” That’s pathetic.
People won’t buy from you because you just said it's slow. You just have to lay out the numbers, and you have to let them connect the dots. Of course, you can't do this passively because you also have to position the computer that your selling based on its strength.
Maybe the computer has one of the best screens on the market. Highlight that, then just say that this is the speed. Now if they did the research, they would know that that speed is kind of on the middle of the road or on the slow end, but that’s on them, you did your part. You share the information, you're not hiding the ball.
Compare this with somebody who’s basically saying that this is the best screen, and that's all that person said. He didn't mention the speed. He didn't mention all the other elements of the computer. That's going to lead to higher refunds, and a tremendous amount of dissatisfaction.
So do yourself a big favor, set up an effective sales funnel that maximizes transparency, sincerity, and authenticity. To figure out how to do this right, and maximize your profits, click here.
You probably have seen sales funnels before. You probably have gone through a sales funnel, and didn't even know it. The truth is
effective sales funnels work in an undercover way. They don't look like sales funnels. It doesn't seem like they behave like sales funnels, but believe me, once you whip out your credit card, and enter your credit card information into an online form and make a purchase, you have just been through an effective one.
That's how awesome sales funnels are. If they were well-put together, they can help you make money from online traffic. The best part is your customers don't mind. In fact, they would eagerly hand you their money because they can see as they go through your sales funnel, but you are delivering the value that they came for.
Please understand that if you put your marketing materials in front of the right eyeballs, people would be eager to do business with you. How come? They are looking for a solution to their problems. You make it obvious that you have that solution, and that your solution compares so much better than all the other options on the market.
Since they can see the superiority of your offer, they make the move. It's a win-win situation. They get to solve their issue, you get to make money. What's not to love? That really is the essence of effective sales funnels.
But you and I know that it isn't that simple. It's not simple precisely because a lot of marketers do not pre-qualify their traffic. You have to understand that just because somebody is somewhat, somehow interested in what you have to say, doesn't necessarily mean that that person is ready, willing, and eager to buy right here, right now.
You have to filter that person. If that person is thinking of maybe buying next year, then that person has to be filtered by your system. You can't let that person go all the way to the sales page because they're not going to do you any favors. They're just going to bounce out. You wasted all that time, effort, and energy creating this system attracting the wrong eyeballs.
An effective sales funnel pre-qualifies people early on. Either they're interested in your product category, or they're not. Either they're interested in a particular line of solutions, or they're not. Either they're interested in a particular product, or they're not. Either they're interested in buying that particular product from you, or they're not.
Those are the steps in an effective sales funnel, and these messages have to be strung together the right way. Otherwise, a lot is going to get lost in translation. Also, a lot is going to fall between the cracks. What makes effective sales funnels effective is precisely because they have been optimized over an extended period of time.
This is where a lot of marketers fail. They think that they just need to slap together a nice-looking sales funnel and call it a day. No, that's actually just the beginning of your journey. So do yourself a big favor. If you are looking to put together an effective sales funnel, that will pre-qualify and filter your traffic for maximum sales conversion, click here.
The idea of pre-qualification is very straightforward. If you were going to make money off your online traffic, they better come from
places that are populated by people who are already interested in whatever it is you are promoting.
This is pretty straightforward. If you're selling shoes, for example, you wouldn't want to advertise in places where people are looking for livestock feed. Those people wouldn't really care about what you are selling.
I'm sure that a very small fraction of those people are actually on the market for shoes, but they're primary concern is livestock feed. That's why they're going to those places. That's why they are engaged in discussions and online forums, etc.
The idea of pre-qualification actually makes marketers’ jobs easier because it is the forum or the location that indicates a certain tendency to be interested in a particular topic.
Your job as a marketer is just to find these places that are already lined up with the niche, category, or topic of whatever it is you're promoting. It really is that simple. It's all about finding that right mix.
Unfortunately, it's very easy to just get caught up in traffic volume, click-through ratio, and page views, and all that. I'm not saying that those metrics have absolutely no place in marketing, but they are essentially means to an end, but you only should start caring about them once you have established some sort of pre-qualification.
Pre-qualification is the name of the game, if you think about it, because it filters people coming into your website based on their interest. Let’s put it in another way:
If your website attracts people who are not at all interested in what you have to say, then no matter how much you optimize click-through rate, page views, and other success metrics, at the end of the day, you're not going to win with the success metric that is the only thing that really counts. I am, of course, talking about conversions.
The way to pre-qualify your traffic, to earn more money online is pretty straightforward; start with conversion. In other words, start with a big picture view. What is the outcome you're looking for?
And then take steps back from there. This will enable you to create a map as to where on the internet you're going to create a presence, and how you're going to deal with people to pre-qualify them.
With pre-qualification guiding you, you are more likely to find the right pockets of existing traffic on the Internet. At the very least, if you are spending money on a paid ad campaign, you would have a good initial profile of the people who are the most likely consumer of your product.
Otherwise, you're just going to be wasting your time. Sure, from time to time, some people may hit it big, but that's like buying a lottery ticket. You can't base your business on getting lucky.
To learn how to build a systematic and methodical way to pre-qualify your traffic, so you can earn real big money from the internet, click here.
For the longest time, sales people were under the impression that they can basically convert anybody. In other words, if a person
walked through the door, there is a chance that if the salesperson was skilled enough and knew their craft enough, they can turn that customer into dollars and cents.
Now, we all know that this isn't true. You can walk into a store for a variety of reasons. Maybe you just like the display, but you really have no intention of buying anything. Maybe a friend brought you. Maybe somebody told you that there's something interesting going on in the store.
But if you look at all these instances, none of them had the magic ingredient that would translate to a sale. I am, of course, talking about an actual interest in whatever the store is selling. This is where classic salesmanship fails.
And unfortunately, on the internet, marketers are making the same mistake. They think that traffic is traffic, and regardless of where it comes from, and regardless of the initial context in which they generate traffic, they have a good shot at turning those visitors into sales.
Talk about wasting your time. There is such a thing as pre-qualification. It turns out that this is the key to sales. You have to know where people are coming from. You have to set things up in such a way that when people come in, they are predisposed to listening to you, and eventually buying from you.
A lot of this have to do with where they come from. The great thing about the internet is that it's easier to pre-qualify people. How? Well, let’s put it this way: If you are selling baby shoes, where do you think your ideal target traffic would come from? Baby shoes Facebook groups, baby shoes Facebook pages, baby shoes online forums and message boards, and of course, baby shoes hashtags on instagram.
In other words, when you get traffic from places where people are already talking about topics closely related, or directly related to what you're selling, your chances of success go up dramatically. But if you spend all your time and effort just trying to pull random traffic from all over the internet, you're going to have a tough time on your hands.
A lot of this are interest targeting. A big chunk of it is also geographic targeting. Let's put it this way: If you spend a lot of time promoting your high price tag product in developing countries, you may be able to attract people who really want to buy your product.
The problem is capacity. They are willing to buy, but they are unable to buy because they don't have the money. So the key to modern salesmanship, as far as online conversions go, is pre-qualification. They have to come from the right places.
They also have to come from places that indicate a high level of preexisting interest in whatever it is you are promoting. These two factors have to be present. Otherwise, you're going to have a tough time converting that traffic into dollars and cents.
At the very least, you are going to be settling for pennies. At the worst, you're not going to be making any money at all. To learn how to build an effective system that pre-qualifies and converts your online traffic into big paydays, click here.