You probably have seen sales funnels before. You probably have gone through a sales funnel, and didn't even know it. The truth is
effective sales funnels work in an undercover way. They don't look like sales funnels. It doesn't seem like they behave like sales funnels, but believe me, once you whip out your credit card, and enter your credit card information into an online form and make a purchase, you have just been through an effective one.
That's how awesome sales funnels are. If
they were well-put together, they can help you make money from online traffic.
The best part is your customers don't mind. In fact, they would eagerly hand
you their money because they can see as they go through your sales funnel, but
you are delivering the value that they came for.
Please understand that if you put your
marketing materials in front of the right eyeballs, people would be eager to do
business with you. How come? They are looking for a solution to their problems.
You make it obvious that you have that solution, and that your solution
compares so much better than all the other options on the market.
Since they can see the superiority of your
offer, they make the move. It's a win-win situation. They get to solve their
issue, you get to make money. What's not to love? That really is the essence of
effective sales funnels.
But you and I know that it isn't that
simple. It's not simple precisely because a lot of marketers do not pre-qualify
their traffic. You have to understand that just because somebody is somewhat,
somehow interested in what you have to say, doesn't necessarily mean that that
person is ready, willing, and eager to buy right here, right now.
You have to filter that person. If that
person is thinking of maybe buying next year, then that person has to be
filtered by your system. You can't let that person go all the way to the sales
page because they're not going to do you any favors. They're just going to
bounce out. You wasted all that time, effort, and energy creating this system
attracting the wrong eyeballs.
An effective sales funnel pre-qualifies
people early on. Either they're interested in your product category, or they're
not. Either they're interested in a particular line of solutions, or they're
not. Either they're interested in a particular product, or they're not. Either
they're interested in buying that particular product from you, or they're not.
Those are the steps in an effective sales
funnel, and these messages have to be strung together the right way. Otherwise,
a lot is going to get lost in translation. Also, a lot is going to fall between
the cracks. What makes effective sales funnels effective is precisely because
they have been optimized over an extended period of time.
This is where a lot of marketers fail. They
think that they just need to slap together a nice-looking sales funnel and call
it a day. No, that's actually just the beginning of your journey. So do
yourself a big favor. If you are looking to put together an effective sales
funnel, that will pre-qualify and filter your traffic for maximum sales
conversion, click here.